Brian's Musings
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    • Brian's 2020 Newlsetters >
      • 28th June 2020 – Mulling a Covid Afterlife
      • 31st May 2020 - Unlocking your mind while in Lockdown
      • 19th April, 2020 – More stimulants for lockdown contemplation
      • 3rd April 2020 - PLanning Ahead in a Time of Plague
      • 19th March 2020 – More to Mull on in Splendid Isolation
      • 24th February, 2020 - The Corona Virus and Much More
      • 24th January 2020 - What changes likely in the new year?
    • Brian's 2019 Newsletters >
      • 23rd November 2019 - Another fascinating mix from around the world
      • 30th October 2019 - Where are we headed now?
      • 10th October 2019 - Another tour of the issues
      • 27th August 2019 -Brighter than usual
      • 2nd August 2019 - Mostly more gloom and doom
      • 5th July 2019 - Not much improvement anywhere
      • 19th June 2019 - Better late than neverNew Page
      • 27th April 2019 - More to make you think about the future
      • April 2019 Letters to the Editor of Business Day
      • 2nd April 2019 - Another Month of Mixed News
      • 27th February 2019 - More good news than bad
      • 4th February 2019 - Trying to make sense of it all
    • 2018 >
      • 29th December 2018 - Preparing for 2019
      • 3th November 2018 - Death by Hot Air and Other Cautionary Tales
      • 26th October 2018 – The Case of the Treacherous Till Slip and Other Interesting Tales
      • October 2018 - Feedback on Draft Integrated Resource Plan for South Africa
      • 21st September 2018 - The Information Flow Continues
      • 31st August 2018 - Reading for the first weekend of spring / autumn
      • 31st July 2018 - Watching the World
      • 13th July 2018 - Energy Update 2018
      • 31st May 2018 - Grime and Punishment
      • 20th April, 2018 - The Equaliser Conspiracy
      • 3rd April, 2018 - More Fascinating Facts and Figures
      • 28th February, 2018 - World Update
    • 2017 >
      • 29th November 2017 - Guessing Our Future
      • 29th July 2017 – Basic Income Grant
      • 26th July 2017 – Ideas for a Brighter South Africa
      • 3rd July 2017 - Another Energy Update
      • 8th May 2017 – Trucking and Selling
      • 12th April 2017 - False News Today
      • 22nd March 2017 - Predicting Speed of Change
      • 27th February 2017 - Growing Inequality
      • 11th January 2017 - Medical Data Mining
    • 2016 >
      • 13th December 2016 - American Irony
      • 25th November 2016 - Global Decision Making
      • 30th October 2016 - Climate Changes
      • 11th October 2016 - Musing Investments
      • 19th September 2016 - The Inexorable Five
      • 2nd September 2016 - Driving Forward
      • 17th August 2016 - Innovationv Update
      • 19th July 2016 - Powering Along
      • 4th July 2016 – An Eye to the Future
      • 10th June 2016 - Reverse Education
      • 20th May 2016 - More Minding P's and Q's
      • 5th May 2016 - A Leisurely Future
      • 17th April 2016 - More Food for Thought
      • 29th March 2016 – America’s Digital Colonisation of the World
      • 11th March 2016 - Measuring Life
      • 26th February 2016 - Growing Older, Growing More
      • 12th February 2016 – Retirement Reflections
      • 29th January 2016 - Just Four More Years to 2020 >
        • 15th January 2016 - A Taste of Red and White
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29th March 2016 – Brian’s Musings #4 – America’s Digital Colonisation of the World

When we were at school we learned how intrepid sailors, soldiers and settlers ventured forth to conquer and settle foreign lands. The local natives they dispossessed by force of arms and germs never understood that their experience was just one small incident in Europe’s colonisation of the world. Just as today most of us are unaware of America’s digital colonisation of the world.
 
I suppose it all started about fifty years ago as the American credit card companies – Visa, Mastercard, American Express and Diners – fanned out across the globe. Between them they have signed up billions of merchants and consumers. In recent years Paypal, another American company, has joined the payment fray. While it’s hard to get current, accurate information on credit and debit card usage, there are more than one hundred billion card transactions a year worldwide worth well over three trillion dollars. That’s a lot of money – and a lot of valuable data on vendors, customers and their interactions being collected along the way.
 
Those of you old enough will remember that back in the late 1980’s there was a Goliath and David encounter between IBM and Microsoft as to whose operating system would be used in PCs. We all know that Bill Gates and his merry men slew the giant. Today various versions of Windows are installed on more than 90% of the 1.5 billion PCs in operation. I’m not sure how stringent Microsoft has been in collecting information on the ownership of all these PCs, but most connect to the Internet anyway and regularly feed back their status – and what else? – to home base in Redmond.
 
In the beginning it looked like the cell phone industry was going to be a non-American dominated event. Nokia and Erickson in Europe took a large chunk of the original cell phone market, while Canada’s Blackberry pioneered smart phones. Today Asian manufactured phones predominate. However under each touch screen, the operating system is invariably supplied by either Google or Apple.
 
The Alexa website lists the world’s most used websites. The top ten are dominated by American companies with a handful of Chinese websites interspersed. Top of the list Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day worldwide. As of the fourth quarter of 2015, Facebook had 1.59 billion monthly active users who had logged in to Facebook during the previous thirty days. According to recent industry figures, Amazon is the leading e-retailer in the United States with more than US$ 107 billion in 2015 net sales via more than 304 million active customer accounts worldwide.
 
In the empires of old the colonies sent back jewels and spices, food and raw materials to merchants in the motherlands who grew rich and fat on the proceeds. Today it’s data in huge quantities that is shipped back. Data mining techniques allow today’s empire builders to know more about the world’s personal and business trivia than even the colonies themselves. Already Google and Facebook are using it to corner the growing online advertising market. And it was just a year or so ago that the credit card companies stopped Russian retail activity in its tracks during the Ukraine stand-off. What next?

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  • Home
  • Brian's Blog
  • Musings
    • Brian's 2020 Newlsetters >
      • 28th June 2020 – Mulling a Covid Afterlife
      • 31st May 2020 - Unlocking your mind while in Lockdown
      • 19th April, 2020 – More stimulants for lockdown contemplation
      • 3rd April 2020 - PLanning Ahead in a Time of Plague
      • 19th March 2020 – More to Mull on in Splendid Isolation
      • 24th February, 2020 - The Corona Virus and Much More
      • 24th January 2020 - What changes likely in the new year?
    • Brian's 2019 Newsletters >
      • 23rd November 2019 - Another fascinating mix from around the world
      • 30th October 2019 - Where are we headed now?
      • 10th October 2019 - Another tour of the issues
      • 27th August 2019 -Brighter than usual
      • 2nd August 2019 - Mostly more gloom and doom
      • 5th July 2019 - Not much improvement anywhere
      • 19th June 2019 - Better late than neverNew Page
      • 27th April 2019 - More to make you think about the future
      • April 2019 Letters to the Editor of Business Day
      • 2nd April 2019 - Another Month of Mixed News
      • 27th February 2019 - More good news than bad
      • 4th February 2019 - Trying to make sense of it all
    • 2018 >
      • 29th December 2018 - Preparing for 2019
      • 3th November 2018 - Death by Hot Air and Other Cautionary Tales
      • 26th October 2018 – The Case of the Treacherous Till Slip and Other Interesting Tales
      • October 2018 - Feedback on Draft Integrated Resource Plan for South Africa
      • 21st September 2018 - The Information Flow Continues
      • 31st August 2018 - Reading for the first weekend of spring / autumn
      • 31st July 2018 - Watching the World
      • 13th July 2018 - Energy Update 2018
      • 31st May 2018 - Grime and Punishment
      • 20th April, 2018 - The Equaliser Conspiracy
      • 3rd April, 2018 - More Fascinating Facts and Figures
      • 28th February, 2018 - World Update
    • 2017 >
      • 29th November 2017 - Guessing Our Future
      • 29th July 2017 – Basic Income Grant
      • 26th July 2017 – Ideas for a Brighter South Africa
      • 3rd July 2017 - Another Energy Update
      • 8th May 2017 – Trucking and Selling
      • 12th April 2017 - False News Today
      • 22nd March 2017 - Predicting Speed of Change
      • 27th February 2017 - Growing Inequality
      • 11th January 2017 - Medical Data Mining
    • 2016 >
      • 13th December 2016 - American Irony
      • 25th November 2016 - Global Decision Making
      • 30th October 2016 - Climate Changes
      • 11th October 2016 - Musing Investments
      • 19th September 2016 - The Inexorable Five
      • 2nd September 2016 - Driving Forward
      • 17th August 2016 - Innovationv Update
      • 19th July 2016 - Powering Along
      • 4th July 2016 – An Eye to the Future
      • 10th June 2016 - Reverse Education
      • 20th May 2016 - More Minding P's and Q's
      • 5th May 2016 - A Leisurely Future
      • 17th April 2016 - More Food for Thought
      • 29th March 2016 – America’s Digital Colonisation of the World
      • 11th March 2016 - Measuring Life
      • 26th February 2016 - Growing Older, Growing More
      • 12th February 2016 – Retirement Reflections
      • 29th January 2016 - Just Four More Years to 2020 >
        • 15th January 2016 - A Taste of Red and White
  • Books